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Cable tracks customer complaints on blogs

30 October 2008 Category: News Enviar este texto por e-mail Send this text by e-mail



Cable tracks customer complaints on blogs
Comcast, the U.S. seeks to resolve complaints and improve company image

The cable TV company Comcast U.S. relies on a new strategy to increase levels of satisfaction among customers. The group tracks complaints posted on blogs to know what problems need to be addressed and provide the solution.

The tracking is done by the reconciliation of internal database of the company with the information in posts. If you do not find the complainant, respond directly to the blog.

A benefit of screening the complaints was Jordan Goddard. When the service stopped working, Goddarg posted on his blog: "Dear Comcast, you are a drug."

A few days later he received a call from the company's team apologizing and offering help.

- It's the first time a company contacted me without my having to go after her first - said the complainant.

Seven employees were charged with the search for complaints on blogs, specialized sites, Twitter, social networks, consumer sites and YouTube, and try to change the picture of the company, which appears in last place in customer satisfaction surveys. The idea is to convince customers to see the company more positively.

Source: clicRBS

Virtua, will make it easier for you, I complained about the company here , here , here , here , here and here . But no need to call me. Not able to change the bad impression I have of you ...

Maysa

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2 comments on "Cable track customer complaints on blogs"


  1. If Speedy Velox or would do this rastramento would have to download the entire Internet ...

    A
  2. appreciate this initiative of Comcast, but I can not imagine this happening here ...
    Virtua and would not have enough time or staff to meet all claims.

    2


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