I saw these tips below the site of the IDG News Service and found it very interesting, so I'll share with you:
Five tips that can increase the audience of your site
Determine goals and priorities, enter the correct keywords and have lots of patience are some of the recommendations.
Over 90% of users do not look beyond the first page of search results, according to a study by web expert Jakob Nielsen. With these numbers, it is not surprising that all the companies want their sites in the top ten in a search result.
But with billions of web pages, to reach this special place is a serious challenge. That's where the search engine optimization (SEO in English).
With this method, a small business can greatly increase your chances of appearing on the first page of relevant results from a web search. "The good news is that there are millions of searches with keywords made every month," says the CEO of SEO.com, Dave Bescom. "That means you have billions of opportunities."
But do not get excited too. The improvement in the exposure of your website will happen gradually.
To start your optimization work, do little promotion pay-per-click (CPC) ad keywords - with Google AdWords, for example - linked to a relevant landing page on your website with an explicit appeal to a share. It can be an invitation to connect for free to you and make an appointment any, suggests the vice president and co-founder of SEO-PR, Jamie O'Donn.
For ease, here are the top five tips for optimization to increase the status of your site in search engines.
1 - Determine goals, priorities and measurements
Before starting an SEO campaign, develop measurable goals and priorities, and a plan to review them periodically. Certain questions must be answered: what are your current business needs? Which of your products or services is the most important for promotion at the moment? What do you want visitors to your site?
Next, decide how to measure success. Add to your site the free service from Google Analytics to measure the audience. For him, will be revealed which keywords are used by visitors to find your site, among other features.
2 - Keywords for Research
Often, a seller does not describe their products using the words of knowledge of buyers. You may be promoting "portable media players," for example, but your potential clients call "MP3". Hence the importance of talking with employees, partners and customers to determine which words are used more often.
Several search tools are available to help you choose the best conditions for optimization. No cost, AdWords Keyword Tool, Google will help you evaluate the attendance that the keywords are searched in the United States and in countries poutros and how competitive they are.
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