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Fraud on Google Adsense

Google Adsense was the big news that emerged on the Internet for sites with a business model based on advertising. Through Adsense, many publishers now have an effective ad revenue without the need to win advertisers, negotiate and manage publications; difficulties that hindered the commercial viability of small sites to visit. The problem now is that some publishers try to
maximize Adsense earnings by using artificial means, and in doing so, they run the serious risk of seeing their site banned from the system and derail a project successful business. Google is present in almost all the global Internet, so it has information about everything and everyone who uses your system. It is obvious that the company uses this information to better manage your business, just as any competent administrator makes its database of customers. Here are some of the tricks used to cheat the system and how they can be detected by Google Adsense.

1. Clicking on the ad displayed on your site in order to inflate revenue fraud is obvious, and Google Adsense knows that. He also knows when the computer's IP address that accesses the ad is exactly the same machine of the site editor, so you can cancel at any time an Adsense account as a result. This actually happens more often than you think. Of course, the fraudster may be more "sophisticated" and go to the trouble of using other machines that are not on the same network to click on ads, but will have to have dedication and be more careful than a serial killer, because any behavior that escape the normal standards will be identified by the Adsense system and investigated. Is more worthwhile to use the time you would spend on tentativasde fraud in carrying out other activities safe return.
2. One indicator of normal operations is the Adsense CTR: CTR. Although the percentage of visitors who click varies due to the peculiarities of each site, the rate rarely exceeds 10%. If this happens on your site, it probably will be audited by Google Adsense and ... the rest you know.
3. Users who click on an ad, spend some time to determine the contents of the destination page. If the time between a click and the other to escape the default, this is an indication that a fraud may be manual or by the system. Result: The site will be audited by Google Adsense
4. If a particular site has 95% of the public from Brazil, would be abnormal to have the most clicks from the United States or Uganda. Just for the sake of security, your site will be audited by Google Adsense.
5. If your site has a short visit and a lot of page views, there is an obvious contradiction that may indicate fraudulent means to generate clicks. Your site will be audited by Google Adsense.
6. Some Adsense rules are so simple that could pass as acceptable by an editor distracted. An example: Do not force the issue by asking visitors to its website to click on ads. Google does not want you to do this, then do not. Even the reason why is obvious: a click is not the result of the real interest of the visitor will generate revenue for the site, but will be useless and harmful to the advertiser. How would you feel if you were an advertiser paying for this sort of click?.

Of course, with hundreds of thousands of sites for advertisers and publishers, some kind of slip can pass, and is likely to happen, as it is right that those who are detected are banned from the network of partners and lose a great opportunity to generate revenue with your website or blog. The fact is that not worth spending your time trying to game the system. In addition to the risk involved, this time would be better spent learning techniques to optimize the legitimate site to better user experience and a better return for the advertiser.

Source: E-Commerce.org (for Dailton Felipini)

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