I saw these tips below the site of the IDG News Service and found it very interesting, so I'll share with you:

Five tips that can increase the audience of your site

Determine goals and priorities, enter the correct keywords and have lots of patience are some of the recommendations.

Over 90% of users do not look beyond the first page of search results, according to a study by web expert Jakob Nielsen. With these numbers, it is not surprising that all the companies want their sites in the top ten in a search result.

But with billions of web pages, to reach this special place is a serious challenge. That's where the search engine optimization (SEO in English).

With this method, a small business can greatly increase your chances of appearing on the first page of relevant results from a web search. "The good news is that there are millions of searches with keywords made every month," says the CEO of SEO.com, Dave Bescom. "That means you have billions of opportunities."

But do not get excited too. The improvement in the exposure of your website will happen gradually.

To start your optimization work, do little promotion pay-per-click (CPC) ad keywords - with Google AdWords, for example - linked to a relevant landing page on your website with an explicit appeal to a share. It can be an invitation to connect for free to you and make an appointment any, suggests the vice president and co-founder of SEO-PR, Jamie O'Donn.

For ease, here are the top five tips for optimization to increase the status of your site in search engines.

1 - Determine goals, priorities and measurements

Before starting an SEO campaign, develop measurable goals and priorities, and a plan to review them periodically. Certain questions must be answered: what are your current business needs? Which of your products or services is the most important for promotion at the moment? What do you want visitors to your site?

Next, decide how to measure success. Add to your site the free service from Google Analytics to measure the audience. For him, will be revealed which keywords are used by visitors to find your site, among other features.

2 - Keywords for Research

Often, a seller does not describe their products using the words of knowledge of buyers. You may be promoting "portable media players," for example, but your potential clients call "MP3". Hence the importance of talking with employees, partners and customers to determine which words are used more often.

Several search tools are available to help you choose the best conditions for optimization. No cost, AdWords Keyword Tool, Google will help you evaluate the attendance that the keywords are searched in the United States and in countries poutros and how competitive they are.

3. Define the terms with criteria

You must use effective keywords can make your site more visible. But the abuse can lead search engines to ignore it. Here are some tips to the terms relate to your web pages:

* Optimize each page for a specific term and its synonyms. When the entire context of a channel is on a particular topic, search engines are more likely to classify this page as relevant to your topic.

* Use keywords in the title page of HTML tag. Search engines place great importance on this to determine the relevance of a page for a query. Do not exceed 65 characters, including spaces and punctuation.

* Add keywords several times in the text - the closer to the beginning, the better.

* Create a strong thermal link on every page of your site optimizes visualization research. For example, if you update a page on your resume writing services it provides, add a link to take up that space - place the term "services" in the link text instead of something generic like "click here".

* Add keywords to URLs on your site, as opposed to the use of generic URLs, as www.domain.com/?page_id=58.

Place terms for each page description of HTML. Search engines often (but not always) show the description below each link shown in search results.

4 - Create a "linkbait"

The editorial line of their product may have a service of high-profile blog. This can be pure gold for SEO, especially when such support includes keyword connecting through links to a relevant page on your site.

Bloggers and others who frequently post links to their sites are potential partners. Make sure your pages have enough content to attract users' attention - this is known as "linkbait".

Spread the word about a new blog post, page or article through social networks like Facebook, LinkedIn, Twitter. (And by the way, search engines love blogs. If you are not blogging, move it.)

Be generous with links to other sites, this favor can be returned.

5 - Site should make life easier for search engines

If your site contains a lot of resources in flash and other non-textual materials, you are making it difficult for search engines for indexing your pages. And if search engines can not index this content, users will not be able to find it when performing queries. When planning a new site, make sure that your project is friendly to search engines, from the beginning.

If your site is in the air, you can still take steps to improve its exposure. Google Webmaster Guidelines offer specific suggestions for new and existing sites.

One is to check if your site does not have duplicate content or more URLs that point to the same page. Duplicate content can hurt your ranking of the the search engine.

SEO is not something you do once. You can sort a search for keywords on Monday and exchange it twenty times this same search later, after two weeks.

Therefore, it is important to take time to review your Google Analytics, fine tune your keywords and look for opportunities to link.

All this work requires time, patience and perseverance. But the potential benefits can be considerable.

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