It took: from December 1, U.S. bloggers have to say whether or not they are receiving money or gifts, to comment positively about a product. It is a decision of the U.S. Trade Commission (FTC, in English), which was already being discussed for some time. Who does not follow the rule will be fined $ 11,000. So it hurts.
There are people who disagree. It would be an assault on the supposedly sacred right to freedom of expression. But the goal of the FTC's decision is that bloggers make it clear that his opinion in some way, can be influenced by a particular sponsor. Are many and subtle, after all, the consequences of a sponsorship. And when it comes to that, we're talking about trade relations - and not just a disinterested exchange of ideas, such as those common in blogs.
Moreover, as always, there are economic reasons to leave the game in the open. It is estimated that about 80% of purchases made in the USA in 2008, have been influenced by the internet - which includes not only price surveys, but also reviews, analyzes and related comments, positive or not.
It is worth remembering, as some studies indicate that Internet users tend increasingly to believe passionately in what they say their favorite bloggers, leaving aside the opinion of the media traditionally regarded specialist - in whatever it is. This means that blogs have the word of weight, yes.
It is no coincidence that so many people hissing. The new FTC regulations can topple, causing tight control by the authorities on the actions of bloggers. As you know, in the civilized world, everything can become the subject of taxation.
It is not today that discusses the importance of transparency in the opinions that circulate on the network. Earlier this decade, for example, Amazon.com was reprimanded because many published reviews that were not made by disinterested readers, as appeared, but by employees hired to write about some of the titles on sale. It was a way to manipulate the view of customers - or not?
Similar divergence occurred in Brazil in the middle of last year. Back then, Coca-Cola had presented nine bloggers, considered opinion, with a minigeladeira. It was the launch of a campaign isotonic.
To critics of bloggers, Coca-Cola would be buying their opinion. There was no such thing, of course. Child would be a mistake. Ultimately, the complaint against minigeladeira caused so much fuss in the press, the campaign's launch isotonic gained more prominence than it should.
Source: The Globe
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I think the correct identification of post paid. Here in Brazil it is common practice. When there's nothing saying that the post is sponsored blogs end up influencing people at the time of purchase, for example, a product or service that would often not everything that was said.
Maysa
Yesterday I was chatting with a friend the same age and I remember the days of Atari. I had one, I got my brother-godfather, Franz. 
